We turn great ideas into great products. Whenever that happens, our “innovation blue” prototypes become the “Toyota Material Handling orange” products known and used all over the world. This shift represents the core of our business – our ability to nurture and develop ideas all the way from the drawing board to the final on-site implementation.
'Innovation is about creating value in novel ways. Every day we are working with cutting-edge technologies, but innovation is so much more than that. It is about developing a deep understanding of our customers and the problems they face and challenging the current state with new solutions. That's what turns a blue truck into an orange one.'
Johan Brynås
Head of Research and Innovation at Toyota Material Handling Europe
The future is shaped by innovation in automation, connectivity and productivity. We can contribute to a more sustainable society by developing the safest and most energy-efficient logistics solutions possible. We do that by focusing on technology with the highest potential for positive change.
The logistics sector faces some real challenges delivering the EU Green deal plan, aimed at remodeling the EU's climate, energy, transport and taxation policies to cut net emissions of greenhouse gases with 90% by 2050. Besides environmental challenges, UN SDGs (Sustainable Development Goals) and the EU ESRS reporting framework also include social matters and corporate governance as business considerations. Here, partnerships are crucial as no organisation can work towards a sustainable future alone.
To stay at the forefront, we need to monitor all developments that impact the world of logistics, which of course means making sustainability an integral part of our business approach.