This year’s design competition plays into the trend of customers not only making decisions online, but also buying online more and more. As e-commerce is becoming the norm, a fast delivery time has become an absolute priority, but is not always a reality due to underlying factors such as traffic.
Toyota is now challenging design students to abandon the idea of the traditional supply chain and come up with a fast, sustainable and revolutionary solution that facilitates direct delivery and optimises the last mile to customers. While thinking towards the future and taking industry trends into account, participants are encouraged to keep Toyota’s heritage and innovation in mind as inspiration.
“When we launched the Toyota Logistic Design Competition (TLDC) four years ago, we couldn’t have anticipated the interest it would spark among European design students and graduates. Currently three participants from the previous editions are working at the Design Center: opening a dialogue with young designers is our way of continually staying open to a world of new ideas,” says Magnus Oliveira Andersson, Head of Design at Toyota Material Handling Europe.