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Senior Market Intelligence Analyst - Castleford

We are currently looking to recruit an experienced Senior Market Intelligence Analyst based in Castleford.

Code: 2626

Location:  Castleford


About the job

The main responsibilities of the role include:

  • Production and analysis of industry statistics including liaison with the relevant reporting body.

  • Production of market insight identifying broader opportunities for the business.

  • Produce customer segments and lists from existing data sources for use in sales and marketing campaigns.

  • Work closely with marketing, telemarketing and sales functions to deliver effective campaigns.

  • Generation of insight into customer types, behaviour and opportunities across different sectors.

  • Market research – undertaken using both in-house resources and external agencies.

  • Production and distribution of different reports to the business (ideally with solid data visualisation).

  • Undertake data mapping on sales territories etc. to assist insight and reporting.

  • Use a variety of IT platforms (Excel, CRM etc.) in report production.

  • Finding innovative new market intelligence data sources and developing them for competitive advantage.

  • Management of customer data sources and acquisition of additional data.

  • Strategic overview of our CRM system and data management on it.

  • Working closely with financial analysts to further develop customer insight and sales performance.

  • Engagement with product teams to identify customer needs and behavior.

  • Build our level of competitor intelligence.

  • Develop and implement procedures for capturing market data from teams across the business.

  • Continually improve our data validation processes.

  • Monitor performance against KPIs


Who are we looking for

All you need to apply is:

  • Likely a graduate with a degree in a related topic: statistics, marketing, mathematics, or similar.

  • Advanced Excel skills, experience in working with SQL, Qlikview, Power BI or similar, desirable.

  • Experience of working with different CRM platforms desirable.

  • Basic coding skills in languages such as Python or R, desirable.

  • Experience of dashboard development useful.

  • Knowledge of market research (quant and qual) useful.

  • Knowledge of statistics useful.

  • Highly numerate

  • A flexible approach


Our commitment to you

We will provide you with an excellent package including competitive salary and an attractive company pension scheme.

How to apply

If you are interested in the role, please follow the link below, fill in the form and attach a copy of your CV. If you would like more information about the role, please contact our recruitment team.

Please Note: We will read each application carefully, however due to the high volume of applications we receive regrettably only those selected for an interview will be contacted. Toyota Material Handling UK is an equal opportunities employer